...a shopping mecca that serves southwestern Indiana, northwestern Ketucky, and southeastern Illinois. The Evansville Media Market comprises 23 counties (275,500 households) in these three states, with retail sales in excess of $6.0 billion. (Source: Sales and Marketing Management, 1997 Survey of Buying Power.)

With frontage on the region's primary north-south artery, U.S. Highway 41, Sunset Plaza offers a prime location to serve commuting shoppers, as well as the nearby affluent neighborhoods of northern Vanderburgh County.